Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2429
Publication date Created:
January
2007
Publication date
(Print):
January
2007
Volume: 71
Issue: 1
Pages: 160-177
Article
DOI: 10.1509/jmkg.71.1.160
SO-VID: aaf78a4f-94d7-4e38-a1f7-54ecc91fc7fb
Copyright © ©
2007