For Publishers
DiscoveryMetadataPeer reviewHostingPublishing
For Researchers
JoinPublishReviewCollect
Register
Blog
About
Search
Advanced search
My ScienceOpen
Search
For Publishers
For Researchers
Blog
About
5
views
68
references
 Top references
cited by
11
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    0
    shares
      1,217
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Article: not found

      Innovative marketing strategies for the successful construction of drone food delivery services: Merging TAM with TPB

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references68

          • Record: found
          • Abstract: found
          • Article: not found

          The theory of planned behavior

          Icek Ajzen (1991)
          Organizational Behavior and Human Decision Processes, 50(2), 179-211
          Article 0 comments Cited 8722 times – based on 0 reviews     Review now
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

            Claes Fornell, David Larcker (2018)
            Article 0 comments Cited 8342 times – based on 0 reviews     Review now
              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology

              Fred D. Davis (1989)
              Article 0 comments Cited 4638 times – based on 0 reviews     Review now
                Bookmark
                All references

                Author and article information

                Contributors
                Journal
                Title: Journal of Travel & Tourism Marketing
                Abbreviated Title: Journal of Travel & Tourism Marketing
                Publisher: Informa UK Limited
                ISSN (Print): 1054-8408
                ISSN (Electronic): 1540-7306
                Publication date Created: January 02 2021
                Publication date (Electronic): January 14 2021
                Publication date (Print): January 02 2021
                Volume: 38
                Issue: 1
                Pages: 16-30
                Affiliations
                [1 ]Faculty of Business Administration, University of Macau, Taipa, China
                [2 ]School of Hotel and Tourism Management, Youngsan University, Haeundae-Gu, Korea
                [3 ]The College of Hospitality and Tourism Management, Sejong University, Seoul, South Korea
                Article
                DOI: 10.1080/10548408.2020.1862023
                SO-VID: aa0f2709-dae9-4ff2-8a25-8e7078e994b3
                Copyright © © 2021
                History

                Data availability:

                Comments

                Comment on this article

                scite_

                Similar content1,217

                See all similar

                Cited by11

                See all cited by

                Most referenced authors1,002

                See all reference authors