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      A critical analysis of the cycles of physical activity policy in England

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          Abstract

          Background

          There has been increasing focus on the importance of national policy to address population levels of physical inactivity. Components of a comprehensive national physical activity policy framework include: 1) national recommendations on physical activity levels; 2) setting population goals and targets; 3) surveillance or health monitoring systems; and 4) public education. The aim of the current paper was to analyse the policy actions which have addressed each of these elements in England and to identify areas of progress and remaining challenges.

          Methods

          A literature search was undertaken to identify past and present documents relevant to physical activity policy in England. Each document was analysed to identify content relevant to the four key elements of policy which formed the focus of the current research.

          Results

          Physical activity recommendations are an area where England has demonstrated a robust scientific approach and good practice; however, the physical activity campaigns in England have not been sufficiently sustained to achieve changes in social norms and behaviour. The setting of physical activity targets has been unrealistic and continuous changes to national surveillance measures have presented challenges for monitoring trends over time.

          Conclusions

          Overall, physical activity policy in England has fluctuated over the past two decades. The variations and cycles in policy reflect some of the challenges in implementing and sustaining physical activity policy in the face of political changes, changes in government direction, and changing opportunities to profile active lifestyles.

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          Most cited references51

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          Physical activity and health: a report of the Surgeon General

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            Obesity: preventing and managing the global epidemic

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              Changing the way people think about health-enhancing physical activity: do mass media campaigns have a role?

              Mass media campaigns are conducted to influence community norms around health behaviours, including physical activity. Campaigns can reach large populations at relatively low cost, to influence awareness, knowledge and beliefs through to intention and behaviour change. We reviewed 15 campaigns with an explicit focus on physical activity, and explored impacts upon a range of proximal and distal variables. Campaigns achieved high recall, with a median of 70% of the target group aware of the campaign. Increases in knowledge or attitudes to physical activity were found among half the campaigns that reported this measure. Few campaigns reported other proximal variables, such as saliency, beliefs, self-efficacy or behavioural intention. Increases in physical activity were reported among motivated sub-groups of volunteers, but few campaigns reported population increases in activity. Campaigns increase awareness of the issue of physical activity but may not have a population-level effect on behaviour. Campaigns should focus more on influencing proximal variables, such as social norms, to bring about long-term behaviour change. This should be seen as part of a broader strategy, including policy and environmental change. Evaluation designs that measure the full range of variables are preferred to an over-concentration on behaviour alone.
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                Author and article information

                Contributors
                karen.milton@sydney.edu.au
                adrian.bauman@sydney.edu.au
                Journal
                Int J Behav Nutr Phys Act
                Int J Behav Nutr Phys Act
                The International Journal of Behavioral Nutrition and Physical Activity
                BioMed Central (London )
                1479-5868
                1 February 2015
                1 February 2015
                2015
                : 12
                : 8
                Affiliations
                [ ]Research Fellow, School of Public Health, Level 6 Charles Perkins Centre, University of Sydney, Building D17, Sydney, NSW 2006 Australia
                [ ]Sesquicentenary Professor of Public Health, School of Public Health, Level 6 Charles Perkins Centre, University of Sydney, Building D17, Sydney, NSW 2006 Australia
                Article
                169
                10.1186/s12966-015-0169-5
                4318185
                25638442
                a91303a8-b2ed-47b3-9a25-aca6786340be
                © Milton and Bauman; licensee BioMed Central. 2015

                This is an Open Access article distributed under the terms of the Creative Commons Attribution License ( http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly credited. The Creative Commons Public Domain Dedication waiver ( http://creativecommons.org/publicdomain/zero/1.0/) applies to the data made available in this article, unless otherwise stated.

                History
                : 15 July 2014
                : 13 January 2015
                Categories
                Research
                Custom metadata
                © The Author(s) 2015

                Nutrition & Dietetics
                physical activity,policy,recommendations,surveillance,public education
                Nutrition & Dietetics
                physical activity, policy, recommendations, surveillance, public education

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