Integrating R&D and Marketing: A Review and Analysis of the Literature

Griffin, Abbie; Hauser, John R.

doi:10.1111/1540-5885.1330191

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Integrating R&D and Marketing: A Review and Analysis of the Literature

Author(s): Abbie Griffin , John R. Hauser

Publication date Created: May 1996

Publication date (Print): May 1996

Journal: Journal of Product Innovation Management

Publisher: Wiley-Blackwell

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Most cited references 2

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The R&D/marketing interface: Results from an empirical study of innovation projects

William E. Souder, Alok K Chakrabarti (1978)

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R&d and marketing managers in high-tech companies: Are they different?

Ashok Gupta, S. Raj, David Wilemon (1986)

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Journal

Journal ID (publisher-id): JPIM

Title: Journal of Product Innovation Management

Publisher: Wiley-Blackwell

ISSN (Print): 07376782

ISSN (Electronic): 15405885

Publication date Created: May 1996

Publication date (Print): May 1996

Volume: 13

Issue: 3

Pages: 191-215

Article

DOI: 10.1111/1540-5885.1330191

SO-VID: a6a3d168-f48d-4fa2-8c12-1860eb9c67eb

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http://doi.wiley.com/10.1002/tdm_license_1.1

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