WeChat as the coordinator of polymedia: Chinese women maintaining intercultural romantic relationships

Abstract

This article considers the ways in which the super-sticky all-in-one platform WeChat acts as the coordinator of a polymedia environment – and not just part of the polymedia environment – in mediating intercultural romantic relationships in the Greater Bay Area of China. Based on qualitative interviews, the article explores how WeChat coordinates a diverse range of digital communication tools for typical intercultural couples (Chinese women and foreign men) to mediate and maintain intimacy. The article contends that WeChat mainly derives its coordinator legitimacy and power from the government's prohibition of non-Chinese social media, WeChat's multi-functionality and its ‘local’ nature – Chinese language, social networking capacities and connectivity to other Chinese applications. Finally, this article finds that the power asymmetry caused by WeChat coordinating ecosystem of converged communication has significantly empowered middle-class Chinese women to take control of their intimate intercultural relationships. Research limitations and theoretical implications are discussed.