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Product type and word of mouth: a dyadic perspective
Author(s):
Cheng‐Hsi Fang
,
Tom M.Y. Lin
,
Fangyi Liu
,
Yu Hsiang Lin
,
C. M. Fang
,
T. P. LIN
,
F. LIU
,
Y. Lin
Publication date:
2011
Journal:
Jnl of Res in Interact Mrkting
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Journal for the History of Environment and Society
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DOI::
10.1108/17505931111187802
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