To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry

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Author and article information

Journal

Title: Business Horizons

Abbreviated Title: Business Horizons

Publisher: Elsevier BV

ISSN (Print): 00076813

Publication date Created: September 2024

Publication date (Print): September 2024

Volume: 67

Issue: 5

Pages: 571-581

Article

DOI: 10.1016/j.bushor.2024.05.002

SO-VID: 9f4dc1b1-0b61-488f-a121-ced60b67c1ef

License:

https://www.elsevier.com/tdm/userlicense/1.0/

https://www.elsevier.com/legal/tdmrep-license

http://creativecommons.org/licenses/by/4.0/

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