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      “Don’t Be a Bragger!”: Social Media Impression and Firm’s Financial Performance

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          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          The failure of banks to safeguard customers’ funds has become a substantial issue that has affected public impressions on social media. One of the strategies to ensure the company's reputation is performing impression management. This study aims to assess the financial performance impact of using impression management on banking's Twitter. This study collected 6712 tweets from banks listed on the Indonesia Stock Exchange in 2019. The regression shows no influence on financial performance when banks post a lot of their achievements and accomplishments. However, being a friendly bank can have a favourable impact on financial performance. Empirically, this study contributes to explaining the influence of impression management categories on social media on financial performance, implying that firms should make the most of their social media communications to manage public impressions.

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          Content Analysis : An Introduction to Its Methodology

          Klaus Krippendorff (2004)
          Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation -- namely, the ongoing information revolution. Two decades ago, content analysis was largely known in journalism and communication research, and, to a lesser extent, in the social and psychological sciences. Today, content analysis has become an efficient alternative to public opinion research -- a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds. The Second Edition of Content Analysis is a definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices -- that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them.Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols.The author has completely revised and updated the Second Edition, integrating new information on computer-aided text analysis. The book also includes a practical guide that incorporates experiences in teaching and how to advise academic and commercial researchers. In addition, Krippendorff clarifies the epistemology and logic of content analysis as well as the methods for achieving its aims. Author Klaus Krippendorff discusses three distinguishing characteristics of contemporary content analysis: that it is fundamentally empirically grounded, exploratory in process, and predictive or inferential in intent; that it transcends traditional notions of symbols, contents, and intents; and that it has been forced to develop a methodology of its own, one that enables researchers to plan, execute, communicate, reproduce, and critically evaluate an analysis independent of the desirability of its results.Intended as a textbook for advanced undergraduate and graduate students across the social sciences, Content Analysis, Second Edition will also be a valuable resource for practitioners in a variety of disciplines.
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            Basic Content Analysis

            Robert Weber (1990)
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              Impression management: A literature review and two-component model.

              Mark Leary, Robin M Kowalski (1990)
              Article 0 comments Cited 213 times – based on 0 reviews     Review now
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                Author and article information

                Contributors
                Ani Wilujeng Suryani:
                ORCID: http://orcid.org/0000-0001-5701-2975
                ani.suryani@um.ac.id
                Bio :
                Ani Wilujeng Suryani

                has been a lecturer at Accounting Department, Universitas Negeri Malang, Indonesia since 2006. She earned her PhD from the University of South Australia. Her research interest spans a variety of accounting and finance topics, including firms’ reputations in social media. Her works have been published in, among others, the British Accounting Review, Journal of Cleaner Production, Accounting Education, and Journal of University Teaching & Learning Practice.

                Fiki Fernando:
                Bio :
                Fiki Fernando

                is a fresh graduate of Accounting Department, Universitas Negeri Malang. He obtained his degree in 2021. During his studies, he had the opportunity to join the Islamic Economics Summer School 2021 program at the Center for Islamic Economics and Business Universitas Indonesia. He also actively participated in competitions and won first place in the Mathematical Paper Competition 2019 Universitas Muhammadiyah Surabaya, Finalist National Business Plan at the 5th of Sharia Economics Event South East Asia 2018, University of Brawijaya, and 4th in the Internal Accounting Olympiad 2017, Universitas Negeri Malang.

                Journal
                Journal ID (iso-abbrev): Corp Reputation Rev
                Title: Corporate Reputation Review
                Publisher: Palgrave Macmillan UK (London )
                ISSN (Print): 1363-3589
                ISSN (Electronic): 1479-1889
                Publication date (Electronic): 16 May 2023
                Pages: 1-15
                Affiliations
                GRID grid.443730.7, ISNI 0000 0000 9099 474X, Accounting Department, Faculty of Economics and Business, , Universitas Negeri Malang, ; Malang, Indonesia
                Author information
                http://orcid.org/0000-0001-5701-2975
                Article
                Publisher ID: 163
                DOI: 10.1057/s41299-023-00163-1
                PMC ID: 10187955
                SO-VID: 9b11b78a-a518-49ca-a6b0-202945bfd8dc
                Copyright © © The Author(s), under exclusive licence to Springer Nature Limited 2023, Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law.
                License:

                This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.

                History
                Funding
                Funded by: Faculty of Economics and Business, Universitas Negeri Malang
                Categories
                Subject: Original Article

                Keywords: impression management,social media,financial performance,quantitative content analysis
                Data availability:
                Keywords: impression management, social media, financial performance, quantitative content analysis

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