The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions

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Journal

Title: Journal of Consumer Research

Abbreviated Title: J CONSUM RES

Publisher: University of Chicago Press

ISSN (Print): 0093-5301

ISSN (Electronic): 1537-5277

Publication date Created: March 1994

Publication date (Print): March 1994

Volume: 20

Issue: 4

Page: 535

Article

DOI: 10.1086/209368

SO-VID: 9a4dc633-bbf6-43af-960f-3f602997fb0a

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