Brand equity, brand loyalty and consumer satisfaction

Nam, Janghyeon; Whyatt, Georgina; Ekinci, Yuksel

doi:10.1016/j.annals.2011.01.015

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Brand equity, brand loyalty and consumer satisfaction

Author(s): Janghyeon Nam , Yuksel Ekinci , Georgina Whyatt

Publication date Created: July 2011

Publication date (Print): July 2011

Journal: Annals of Tourism Research

Publisher: Elsevier BV

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Title: Annals of Tourism Research

Abbreviated Title: Annals of Tourism Research

Publisher: Elsevier BV

ISSN (Print): 01607383

Publication date Created: July 2011

Publication date (Print): July 2011

Volume: 38

Issue: 3

Pages: 1009-1030

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DOI: 10.1016/j.annals.2011.01.015

SO-VID: 9779ec1d-9ebe-41e0-89b9-7160966a4761

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http://www.elsevier.com/tdm/userlicense/1.0/

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Brand equity, brand loyalty and consumer satisfaction

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