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Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response
Author(s):
William K. Darley
,
Robert E. Smith
Publication date
Created:
March 1995
Publication date
(Print):
March 1995
Journal:
Journal of Advertising
Publisher:
Informa UK Limited
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New directions in predictive processing
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25
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The efficient assessment of need for cognition.
J. Cacioppo
,
R Petty
,
C Kao
(1984)
A short form for assessing individual differences in need for cognition is described.
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An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
Scott MacKenzie
,
Richard Lutz
(1989)
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The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations
Richard Lutz
,
Scott MacKenzie
,
George E Belch
(1986)
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Author and article information
Journal
Title:
Journal of Advertising
Abbreviated Title:
Journal of Advertising
Publisher:
Informa UK Limited
ISSN (Print):
0091-3367
ISSN (Electronic):
1557-7805
Publication date Created:
March 1995
Publication date (Print):
March 1995
Volume
: 24
Issue
: 1
Pages
: 41-56
Article
DOI:
10.1080/00913367.1995.10673467
SO-VID:
95cb2a42-ebab-4014-8129-aec3b009d352
Copyright ©
© 1995
History
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