We can guide search by a set of colors, but are reluctant to do it

Subjects searched sets of items for targets defined by conjunctions of color and form, color and orientation, or color and size. Set size was varied and reaction times (RT) were measured. For many unpracticed subjects, the slopes of the resulting RT X Set Size functions are too shallow to be consistent with Treisman's feature integration model, which proposes serial, self-terminating search for conjunctions. Searches for triple conjunctions (Color X Size X Form) are easier than searches for standard conjunctions and can be independent of set size. A guided search model similar to Hoffman's (1979) two-stage model can account for these data. In the model, parallel processes use information about simple features to guide attention in the search for conjunctions. Triple conjunctions are found more efficiently than standard conjunctions because three parallel processes can guide attention more effectively than two.

Most theories of attention propose that we maintain attentional templates in visual working memory to control what information is selected. In the present study, we directly tested this proposal by measuring the contralateral-delay activity (CDA) of human event-related potentials during visual search tasks in which the target is cued on each trial. Here we show that the CDA can be used to measure the maintenance of attentional templates in visual working memory while processing complex visual scenes. In addition, this method allowed us to directly observe the shift from working memory to long-term memory representations controlling attention as learning occurred and experience accrued searching for the same target object. Our findings provide definitive support for several critical proposals made in theories of attention, learning, and automaticity.