Title:
Marketing Science
Abbreviated Title:
Marketing Science
Publisher:
Institute for Operations Research and the Management Sciences (INFORMS)
ISSN
(Print):
0732-2399
ISSN
(Electronic):
1526-548X
Publication date Created:
February
1989
Publication date
(Print):
February
1989
Volume: 8
Issue: 1
Pages: 57-71
Article
DOI: 10.1287/mksc.8.1.57
SO-VID: 8ce9d466-e912-449a-a4eb-db9bc8e4ac36
Copyright © ©
1989