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      Value co-creation: concept and measurement

      Author(s): ,
      Publication date (Print):
      Journal: Journal of the Academy of Marketing Science
      Publisher: Springer Nature

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          The Commitment-Trust Theory of Relationship Marketing

          Robert M. Morgan, Shelby D. Hunt (1994)
          Article 0 comments Cited 1510 times – based on 0 reviews     Review now
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            Consumers and Their Brands: Developing Relationship Theory in Consumer Research

            Susan Fournier (1998)
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              Service-dominant logic: continuing the evolution

              Stephen Vargo, Robert F. Lusch (2008)
              Article 0 comments Cited 936 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of the Academy of Marketing Science
                Abbreviated Title: J. of the Acad. Mark. Sci.
                Publisher: Springer Nature
                ISSN (Print): 0092-0703
                ISSN (Electronic): 1552-7824
                Publication date Created: May 2016
                Publication date (Print): August 2014
                Volume: 44
                Issue: 3
                Pages: 290-315
                Article
                DOI: 10.1007/s11747-014-0397-2
                PubMed ID: 30029666
                SO-VID: 89001c4c-070d-4ebc-b96e-10151b6bfcc4
                Copyright © © 2016
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