Estimates of the branching ratios for B_{d,s}->J/psi eta and B_{d,s}->eta l+l- are obtained by SU(3) relation to B_d->J/psi K and B_d->K l+l-, respectively, as functions of the eta mixing parameter, theta_P. Based on these estimates, a discussion of the prospects for HERA-B, CDF-II, and ATLAS on these processes is given. The CP violation in B_{d,s}-> J/psi eta is analyzed in depth and a method to extract the angle gamma of the unitarity triangle is discussed. Finally, a possible method to constrain the Wilson coefficient C_{10A} from measurements on semileptonic B decays such as B_d->J/psi K and B_s->eta l+l- is proposed along with a discussion of the prospects for future experiments and form factor calculations to reach the precision required for this method to be interesting.
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