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      How Advertising Affects Sales: Meta-Analysis of Econometric Results

      Author(s): 1 , 2 , 2
      Publication date Created:
      Publication date (Electronic):
      Journal: Journal of Marketing Research
      Publisher: SAGE Publications

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          Statistical versus traditional procedures for summarizing research findings.

          Harris M. Cooper, Robert Rosenthal (1980)
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            Generalizing from "Imperfect" Replication

            Michael J. Ryan, John U. Farley, Donald Lehmann (1981)
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              Advertising and Cigarettes

              Lester G. Telser (1962)
              Article 0 comments Cited 18 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing Research
                Abbreviated Title: Journal of Marketing Research
                Publisher: SAGE Publications
                ISSN (Print): 0022-2437
                ISSN (Electronic): 1547-7193
                Publication date Created: December 13 2018
                Publication date Created: February 1984
                Publication date (Electronic): December 13 2018
                Publication date (Print): February 1984
                Volume: 21
                Issue: 1
                Pages: 65-74
                Affiliations
                [1 ]Amos Tuck School of Business Administration, Dartmouth College.
                [2 ]Graduate School of Business, Columbia University.
                Article
                DOI: 10.1177/002224378402100107
                SO-VID: 80ad61aa-b37b-4fb7-813b-627039fa65f7
                Copyright © © 1984
                License:

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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