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How Advertising Affects Sales: Meta-Analysis of Econometric Results
Author(s):
Gert Assmus
1
,
John U. Farley
2
,
Donald R. Lehmann
2
Publication date
Created:
December 13 2018
Publication date
(Electronic):
December 13 2018
Journal:
Journal of Marketing Research
Publisher:
SAGE Publications
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29
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Statistical versus traditional procedures for summarizing research findings.
Harris M. Cooper
,
Robert Rosenthal
(1980)
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Generalizing from "Imperfect" Replication
Michael J. Ryan
,
John U. Farley
,
Donald Lehmann
(1981)
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Advertising and Cigarettes
Lester G. Telser
(1962)
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Author and article information
Journal
Title:
Journal of Marketing Research
Abbreviated Title:
Journal of Marketing Research
Publisher:
SAGE Publications
ISSN (Print):
0022-2437
ISSN (Electronic):
1547-7193
Publication date Created:
December 13 2018
Publication date Created:
February 1984
Publication date (Electronic):
December 13 2018
Publication date (Print):
February 1984
Volume
: 21
Issue
: 1
Pages
: 65-74
Affiliations
[
1
]
Amos Tuck School of Business Administration, Dartmouth College.
[
2
]
Graduate School of Business, Columbia University.
Article
DOI:
10.1177/002224378402100107
SO-VID:
80ad61aa-b37b-4fb7-813b-627039fa65f7
Copyright ©
© 1984
License:
http://journals.sagepub.com/page/policies/text-and-data-mining-license
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