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Exciting on Facebook or competent in the newspaper? Media effects on consumers’ perceptions of brands in the fashion category
Author(s):
Johan Anselmsson
1
,
Burak Tunca
1
Publication date
Created:
January 21 2019
Publication date
(Electronic):
November 10 2017
Journal:
Journal of Marketing Communications
Publisher:
Informa UK Limited
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The Science of Facebook
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Structural Equation Modeling With AMOS
Barbara M. Byrne
(2016)
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Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression‐Based Approach
AF Hayes
,
F. Hayes A.
,
A. Hayes
…
(2013)
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Managing Brand Equity
A Aaker D
,
Aaker D.A.
,
Aaker DA
…
(1991)
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Author and article information
Contributors
Burak Tunca:
(View ORCID Profile)
Journal
Title:
Journal of Marketing Communications
Abbreviated Title:
Journal of Marketing Communications
Publisher:
Informa UK Limited
ISSN (Print):
1352-7266
ISSN (Electronic):
1466-4445
Publication date Created:
January 21 2019
Publication date Created:
October 03 2019
Publication date (Electronic):
November 10 2017
Publication date (Print):
October 03 2019
Volume
: 25
Issue
: 7
Pages
: 720-737
Affiliations
[
1
]
School of Economics and Management, Lund University, Lund, Sweden
Article
DOI:
10.1080/13527266.2017.1392337
SO-VID:
7e7f4df8-798f-4ad2-868c-530adfb269ce
Copyright ©
© 2019
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