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      Exciting on Facebook or competent in the newspaper? Media effects on consumers’ perceptions of brands in the fashion category

      Author(s): 1 ,   1
      Publication date Created:
      Publication date (Electronic):
      Journal: Journal of Marketing Communications
      Publisher: Informa UK Limited

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          Structural Equation Modeling With AMOS

          Barbara M. Byrne (2016)
          Book 0 comments Cited 250 times – based on 0 reviews
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            Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression‐Based Approach

            AF Hayes, F. Hayes A., A. Hayes … (2013)
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              Managing Brand Equity

              A Aaker D, Aaker D.A., Aaker DA … (1991)
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                Author and article information

                Contributors
                Journal
                Title: Journal of Marketing Communications
                Abbreviated Title: Journal of Marketing Communications
                Publisher: Informa UK Limited
                ISSN (Print): 1352-7266
                ISSN (Electronic): 1466-4445
                Publication date Created: January 21 2019
                Publication date Created: October 03 2019
                Publication date (Electronic): November 10 2017
                Publication date (Print): October 03 2019
                Volume: 25
                Issue: 7
                Pages: 720-737
                Affiliations
                [1 ]School of Economics and Management, Lund University, Lund, Sweden
                Article
                DOI: 10.1080/13527266.2017.1392337
                SO-VID: 7e7f4df8-798f-4ad2-868c-530adfb269ce
                Copyright © © 2019
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