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      The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

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      Journal of Marketing Research
      American Marketing Association (AMA)

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          Author and article information

          Journal
          Journal of Marketing Research
          Journal of Marketing Research
          American Marketing Association (AMA)
          0022-2437
          December 2008
          December 2008
          : 45
          : 6
          : 633-644
          Article
          10.1509/jmkr.45.6.633
          11670861
          7da38d35-88d1-471d-be75-e677320c3918
          © 2008
          History

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