Title:
Journal of Marketing Research
Abbreviated Title:
Journal of Marketing Research
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2437
Publication date Created:
December
2008
Publication date
(Print):
December
2008
Volume: 45
Issue: 6
Pages: 633-644
Article
DOI: 10.1509/jmkr.45.6.633
PubMed ID: 11670861
SO-VID: 7da38d35-88d1-471d-be75-e677320c3918
Copyright © ©
2008