Postmortem memory of public figures in news and social media

Significance

Who is remembered by society after they die? Although scholars as well as the broader public have speculated about this question since ancient times, we still lack a detailed understanding of the processes at work when a public figure dies and their media image solidifies and is committed to the collective memory. To close this gap, we leverage a comprehensive 5-y dataset of online news and social media posts with millions of documents per day. By tracking mentions of thousands of public figures during the year following their death, we reveal and model the prototypical patterns and biographic correlates of postmortem media attention, as well as systematic differences in how the news vs. social media remember deceased public figures.

Abstract

Deceased public figures are often said to live on in collective memory. We quantify this phenomenon by tracking mentions of 2,362 public figures in English-language online news and social media (Twitter) 1 y before and after death. We measure the sharp spike and rapid decay of attention following death and model collective memory as a composition of communicative and cultural memory. Clustering reveals four patterns of postmortem memory, and regression analysis shows that boosts in media attention are largest for premortem popular anglophones who died a young, unnatural death; that long-term boosts are smallest for leaders and largest for artists; and that, while both the news and Twitter are triggered by young and unnatural deaths, the news additionally curates collective memory when old persons or leaders die. Overall, we illuminate the age-old question of who is remembered by society, and the distinct roles of news and social media in collective memory formation.