Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective

Yang, Man Li; Gabrielsson, Peter

doi:10.1016/j.indmarman.2017.01.007

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Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective

Author(s): Man Yang , Peter Gabrielsson

Publication date Created: July 2017

Publication date (Print): July 2017

Journal: Industrial Marketing Management

Publisher: Elsevier BV

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Title: Industrial Marketing Management

Abbreviated Title: Industrial Marketing Management

Publisher: Elsevier BV

ISSN (Print): 00198501

Publication date Created: July 2017

Publication date (Print): July 2017

Volume: 64

Pages: 147-160

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DOI: 10.1016/j.indmarman.2017.01.007

SO-VID: 6ebe768c-a4d5-4f5a-8ffa-29ae79b4e165

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https://www.elsevier.com/tdm/userlicense/1.0/

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Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective

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