Title:
International Marketing Review
Abbreviated Title:
International Marketing Review
Publisher:
Emerald
ISSN
(Print):
0265-1335
Publication date Created:
May
09 2016
Publication date
(Print):
May
09 2016
Volume: 33
Issue: 3
Pages: 405-431
Article
DOI: 10.1108/IMR-09-2014-0304
PubMed ID: 18321287
SO-VID: 6d03f8af-5ccd-4414-8ba1-c14b0e9f06c2
Copyright © ©
2016