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      An Eye Tracking Study of How Font Size and Type Influence Online Reading

      proceedings-article
      , ,
      People and Computers XXII Culture, Creativity, Interaction (HCI)
      Computers XXII Culture, Creativity, Interaction
      1 - 5 September 2008
      Eye tracking, typography, font size, font type, reading
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            Abstract

            In order to maximize online reading performance and comprehension, how should a designer choose typographical variables such as font size and font type? This paper presents an eye tracking study of how font size and font type affect online reading. In a between-subjects design, we collected data from 82 subjects reading stories formatted in a variety of point sizes, san serif, and serif fonts. Reading statistics such as reading speed were computed, and post-tests of comprehension were recorded. For smaller font sizes, fixation durations are significantly longer, resulting in slower reading – but not significantly slower. While there were no significant differences in serif vs. san serif fonts, serif reading was slightly faster. Significant eye tracking differences were found for demographic variables such as age group and whether English is the subject’s first language.

            Content

            Author and article information

            Contributors
            Conference
            September 2008
            September 2008
            : 15-18
            Affiliations
            [0001]IBM Almaden Research Center

            650 Harry Road

            San Jose, CA 95129 USA
            [0002]Google

            1600 Amphitheatre Parkway

            Mountain View, CA 94043 USA
            [0003]IBM Center for Advanced Learning

            20 Old Post Road

            Armonk, NY 10504 USA
            Article
            10.14236/ewic/HCI2008.23
            6acc1c35-8d24-4d60-85b3-31e6385bc280
            © David Beymer et al. Published by BCS Learning and Development Ltd. People and Computers XXII Culture, Creativity, Interaction

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            People and Computers XXII Culture, Creativity, Interaction
            HCI
            22
            Conference Liverpool John Moores University, UK.
            1 - 5 September 2008
            Electronic Workshops in Computing (eWiC)
            Computers XXII Culture, Creativity, Interaction
            History
            Product

            1477-9358 BCS Learning & Development

            Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/HCI2008.23
            Self URI (journal page): https://ewic.bcs.org/
            Categories
            Electronic Workshops in Computing

            Applied computer science,Computer science,Security & Cryptology,Graphics & Multimedia design,General computer science,Human-computer-interaction
            Eye tracking,font type,typography,reading,font size

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