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Drivers of Brand Extension Success: What Really Matters for Luxury Brands
Author(s):
Carmen-Maria Albrecht
,
Christof Backhaus
,
Hannes Gurzki
,
David M. Woisetschläger
,
C.M ALBRECHT
,
C Backhaus
,
H. Gurzki
,
D.M. Woisetchlager
,
C.M. Albrecht
,
H. Albrecht
,
D. M. Woisetschläger
Publication date:
2013
Journal:
Psychology & Marketing
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Women in Science
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DOI::
10.1002/mar.20635
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