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Applying the hub-and-spoke model to virtual communities: the IBM innovation approach
Author(s):
Maria Longo
,
Sonia Caterina Giaccone
,
Francesco Garraffo
Publication date:
2013
Journal:
International Journal of Technology Marketing
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2021 Research and Innovation Open Distance and eLearning Virtual Conference
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DOI::
10.1504/IJTMKT.2013.054077
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