Techno-Economic Analysis of The Ciplukan (Physalis Angulata Linn) Functional Drink Industry

Abstract

The functional beverage has high prospects because it has the function to increase endurance and immunity. The ciplukan plant (Physalis angulata Linn) is a type of local wisdom typical of Indonesia and is easy to be cultivated. Ciplukan has the potential as a blood sugar-lowering for people with Type II DM (Diabetes Mellitus) sufferers because it has a high content of antioxidants and flavonoids. The ciplukan plant is also a typical Indonesian plant that has not been used optimally. Through the process of it into a functional drink, it will have added value and can increase people's income. Thereby supporting sustainable development in agriculture (SDGs). This study aims to analyze the technical-economic feasibility aspects of the ciplukan beverage industry and the selection of industrial locations. Descriptive methods were used to create an overview of situations and events. Location selection decisions using the BAYES method. The investment feasibility criteria used were Net Present Value (NPV), Internal Rate Return (IRR), Net Benefit and Cost Ratio (Net B/C), and Pay Back Period (PBP). The results show that the NPV value with an interest rate of 18% was Rp. 947,215,168, IRR of 22.19 % was greater than the prevailing interest rate of 18 %, and Net B/C was 1.36 greater than one. The PBP obtained was 3.94 years. Break Event Point (BEP) product sales can reach 12,853 bottles per year. The selected location was West Bandung Regency with the highest total decision value of 4.15. Based on the financial analysis and economic feasibility, it can be concluded ciplukan functional beverage industry has prospects and is feasible to run.