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      Social environment, low-carbon cognition and low-carbon consumption behaviors of youth groups: evidence from Xizang, China

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          Abstract

          Introduction

          Global warming has profoundly transformed the natural environment and significantly impacted people’s production methods, thereby promoting low-carbon consumption behaviors. While numerous scholars have examined the factors influencing low-carbon consumption behavior, their analyses predominantly rely on classical theoretical frameworks such as planned behavior theory, value-belief-norm theory and The ABC attitude theory. However, there is a notable scarcity of studies investigating the relationship between the social environment and low-carbon behaviors among youth groups. To address this gap in the literature, we aim to explore how the social environment influences youth groups’ low-carbon consumption behaviors, as well as identify the mechanisms through which this influence may manifest.

          Methods

          This study examines the factors influencing low-carbon consumption behavior from three perspectives: the social environment, low-carbon cognition, and conformity consumption. A theoretical model of low-carbon consumption has been developed, and data were collected through a questionnaire survey involving 600 young individuals in the Xizang Autonomous Region. The hypothesized relationships were tested using structural equation modeling techniques.

          Results

          The findings indicate that the social environment has a significant positive impact on both low-carbon cognition and behavior. Furthermore, low-carbon cognition is shown to positively influence low-carbon behavior. In terms of the relationship between the social environment and low-carbon behavior, it is found that low-carbon cognition acts as a mediating variable. Additionally, it was observed that lower levels of conformity consumption negatively moderate both the relationship between the social environment and low-carbon behavior as well as that between low-carbon cognition and behavior.

          Discussion

          These findings suggest that engaging young individuals not only fosters environmental awareness but also promotes sustainable consumption, thereby establishing a solid foundation for the protection and enhancement ofour ecological environment. Furthermore, it is essential to disseminate the concept of low-carbon consumerism through various media channels and methodologies. This approach aims to enhance young individuals’ understanding of low-carbon principles, guiding them toward more scientifically informed consumption habits while reducing tendencies for blind conformity.

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          Most cited references48

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          The theory of planned behavior

          Icek Ajzen (1991)
          Organizational Behavior and Human Decision Processes, 50(2), 179-211
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            Grounded cognition.

            Lawrence Barsalou (2008)
            Grounded cognition rejects traditional views that cognition is computation on amodal symbols in a modular system, independent of the brain's modal systems for perception, action, and introspection. Instead, grounded cognition proposes that modal simulations, bodily states, and situated action underlie cognition. Accumulating behavioral and neural evidence supporting this view is reviewed from research on perception, memory, knowledge, language, thought, social cognition, and development. Theories of grounded cognition are also reviewed, as are origins of the area and common misperceptions of it. Theoretical, empirical, and methodological issues are raised whose future treatment is likely to affect the growth and impact of grounded cognition.
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              New Environmental Theories: Toward a Coherent Theory of Environmentally Significant Behavior

              Paul Stern (2000)
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                Author and article information

                Contributors
                Huifang Ma: Role:
                Qin Chen: URI : https://loop.frontiersin.org/people/2839101/overviewRole:
                Journal
                Journal ID (nlm-ta): Front Psychol
                Journal ID (iso-abbrev): Front Psychol
                Journal ID (publisher-id): Front. Psychol.
                Title: Frontiers in Psychology
                Publisher: Frontiers Media S.A.
                ISSN (Electronic): 1664-1078
                Publication date (Electronic): 12 February 2025
                Publication date Collection: 2025
                Volume: 16
                Electronic Location Identifier: 1494761
                Affiliations
                [1] 1Politics and Public Administration College, Qinghai Nationalities University , Xining, China
                [2] 2Guangdong Key Laboratory of Mental Health and Cognitive Science, South China Normal University , Guangzhou, China
                [3] 3School of Public Policy and Management, Tsinghua University , Beijing, China
                Author notes

                Edited by: Christian Andreas Klöckner, Norwegian University of Science and Technology, Norway

                Reviewed by: Ying Zhu, Xi’an University of Architecture and Technology, China

                Xingdong Wang, Jiangxi University of Finance and Economics, China

                *Correspondence: Qin Chen, qinchen@ 123456mail.tsinghua.edu.cn

                †ORCID: Huifang Ma, https://orcid.org/0000-0003-1628-4004

                Article
                DOI: 10.3389/fpsyg.2025.1494761
                PMC ID: 11862823
                PubMed ID: 40012945
                SO-VID: 5d304679-6174-45d8-a17b-a22ab56d5e29
                Copyright © Copyright © 2025 Ma and Chen.
                License:

                This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

                History
                Date received : 12 September 2024
                Date accepted : 14 January 2025
                Page count
                Figures: 2, Tables: 5, Equations: 0, References: 48, Pages: 10, Words: 7324
                Funding
                The author(s) declare that financial support was received for the research, authorship, and/or publication of this article. This paper was supported by the Postdoctoral Fellowship Program of CPSJ (GZC20231228). The Ministry of Education Key Laboratory of Brain, Cognition and Educational Sciences (South China Normal University) for funding this groundbreaking project.
                Categories
                Subject: Psychology
                Subject: Original Research
                Custom metadata
                section-at-acceptance Environmental Psychology

                ScienceOpen disciplines: Clinical Psychology & Psychiatry
                Keywords: the youth group,low-carbon consumption,influence factor,low-carbon cognition,social environment
                Data availability:
                ScienceOpen disciplines: Clinical Psychology & Psychiatry
                Keywords: the youth group, low-carbon consumption, influence factor, low-carbon cognition, social environment

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