Allocating a hybrid retailer's assortment across retail stores: Bricks-and-mortar vs online

Bhatnagar, Amit; Syam, Siddhartha S.

doi:10.1016/j.jbusres.2013.03.003

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Allocating a hybrid retailer's assortment across retail stores: Bricks-and-mortar vs online

Author(s): Amit Bhatnagar , Siddhartha S. Syam

Publication date Created: June 2014

Publication date (Print): June 2014

Journal: Journal of Business Research

Publisher: Elsevier BV

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Title: Journal of Business Research

Abbreviated Title: Journal of Business Research

Publisher: Elsevier BV

ISSN (Print): 01482963

Publication date Created: June 2014

Publication date (Print): June 2014

Volume: 67

Issue: 6

Pages: 1293-1302

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DOI: 10.1016/j.jbusres.2013.03.003

SO-VID: 5c507b6b-c43b-4835-8ef7-1b2f110bd53f

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Allocating a hybrid retailer's assortment across retail stores: Bricks-and-mortar vs online

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