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      The loyalty ripple effect : Appreciating the full value of customers

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: International Journal of Service Industry Management
      Publisher: Emerald

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          Problems and Strategies in Services Marketing

          Valarie A. Zeithaml, Leonard Berry, A Parasuraman (1986)
          Article 0 comments Cited 226 times – based on 0 reviews     Review now
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            Customer voluntary performance: Customers as partners in service delivery

            Judith Bettencourt (1997)
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              A Test of Services Marketing Theory: Consumer Information Acquisition Activities

              Keith B. Murray (1991)
              Article 0 comments Cited 182 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: International Journal of Service Industry Management
                Abbreviated Title: Int J of Service Industry Mgmt
                Publisher: Emerald
                ISSN (Print): 0956-4233
                Publication date Created: August 1999
                Publication date (Print): August 1999
                Volume: 10
                Issue: 3
                Pages: 271-293
                Article
                DOI: 10.1108/09564239910276872
                SO-VID: 58a1aab4-1c92-4e77-af4f-4632149d8c41
                Copyright © © 1999
                License:

                http://www.emeraldinsight.com/page/tdm

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