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The loyalty ripple effect : Appreciating the full value of customers
Author(s):
Dwayne D. Gremler
,
Stephen W. Brown
Publication date
Created:
August 1999
Publication date
(Print):
August 1999
Journal:
International Journal of Service Industry Management
Publisher:
Emerald
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International Journal of Management Studies
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Problems and Strategies in Services Marketing
Valarie A. Zeithaml
,
Leonard Berry
,
A Parasuraman
(1986)
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Customer voluntary performance: Customers as partners in service delivery
Judith Bettencourt
(1997)
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A Test of Services Marketing Theory: Consumer Information Acquisition Activities
Keith B. Murray
(1991)
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Author and article information
Journal
Title:
International Journal of Service Industry Management
Abbreviated Title:
Int J of Service Industry Mgmt
Publisher:
Emerald
ISSN (Print):
0956-4233
Publication date Created:
August 1999
Publication date (Print):
August 1999
Volume
: 10
Issue
: 3
Pages
: 271-293
Article
DOI:
10.1108/09564239910276872
SO-VID:
58a1aab4-1c92-4e77-af4f-4632149d8c41
Copyright ©
© 1999
License:
http://www.emeraldinsight.com/page/tdm
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