Online Purchase Environment Using Blockchain-Based Solutions: An acceptance of online grocers

Abstract

The Internet has enabled e-commerce activities, including online grocery purchases. Although all users dream of a hassle-free and safe transaction, not all online payment methods are safe and acceptable. Thus, one of the solutions is to integrate blockchain technology. However, the acceptance of Blockchain among urban users still needs to be discovered. This paper aims to determine the factors affecting the acceptance of Blockchain and online delivery networks for grocery purchases in urban areas. A total of 384 responses were collected among urban online purchasers through questionnaires. The independent variables, namely Accuracy, online payment, and Cybersecurity, significantly impact the dependent variable.