The Influence of Source Credibility on Communication Effectiveness

Hovland, Carl I.; Weiss, Walter R.

doi:10.1086/266350

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The Influence of Source Credibility on Communication Effectiveness

Author(s): Carl I. Hovland , Walter Weiss

Publication date (Print): 24 1951

Journal: Public Opinion Quarterly

Publisher: University of Chicago Press

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Journal

Title: Public Opinion Quarterly

Publisher: University of Chicago Press

ISSN (Print): 0033362X

Publication date (Print): 24 1951

Volume: 15

Issue: 4

Page: 635

Article

DOI: 10.1086/266350

SO-VID: 4e6d0acb-9034-484e-a261-6c220a513265

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