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      Leave Home Without It? The Effects of Credit Card Debt and Available Credit on Spending

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      Journal of Marketing Research
      American Marketing Association (AMA)

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          Self-Regulation Failure: An Overview

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            Restrained and unrestrained eating.

            Nisbett's (1972) model of obesity implies that individual differences in relative deprivation (relative to set-point weight) within obese and normal weight groups should produce corresponding within-group differences in eating behavior. Normal weight subjects were separated into hypothetically deprived (high restraint) and non-deprived (low restraint) groups. The expectation that high restraint subjects' intake would vary directly with preload size while low restraint subjects would eat in inverse proportion to preload size, was confirmed. It was concluded that relative deprivation rather than obesity per se may be the cirtical determinant of individual differences in eating behavior. Consideration was given to the concept of "restraint" as an important behavioral mechanism affecting the expression of physiologically-based hungar.
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              The Red and the Black: Mental Accounting of Savings and Debt

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                Author and article information

                Journal
                Journal of Marketing Research
                Journal of Marketing Research
                American Marketing Association (AMA)
                0022-2437
                November 2011
                November 2011
                : 48
                : SPL
                : S78-S90
                Article
                10.1509/jmkr.48.SPL.S78
                4a08f0b9-a208-4853-a02f-64731021c712
                © 2011
                History

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