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Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time
Daniel Villanova ,
Anand V. Bodapati ,
Nancy M. Puccinelli ,
Michael Tsiros ,
Ronald C. Goodstein ,
Tarun Kushwaha ,
Rajneesh Suri ,
Henry Ho ,
Renee Brandon ,
Cheryl Hatfield
March 2021
March 2021
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