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      The Face of Need: Facial Emotion Expression on Charity Advertisements

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      Journal of Marketing Research
      American Marketing Association (AMA)

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          Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making

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            Emotional Contagion

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              A model of dual attitudes.

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                Author and article information

                Journal
                Journal of Marketing Research
                Journal of Marketing Research
                American Marketing Association (AMA)
                0022-2437
                December 2009
                December 2009
                : 46
                : 6
                : 777-787
                Article
                10.1509/jmkr.46.6.777
                44aca8d6-67dc-458c-85f9-56ee14b7c176
                © 2009
                History

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