Title:
Journal of Marketing Research
Abbreviated Title:
Journal of Marketing Research
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2437
Publication date Created:
December
2009
Publication date
(Print):
December
2009
Volume: 46
Issue: 6
Pages: 777-787
Article
DOI: 10.1509/jmkr.46.6.777
SO-VID: 44aca8d6-67dc-458c-85f9-56ee14b7c176
Copyright © ©
2009