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      Strategic product showcasing mode of E-commerce live streaming

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Retailing and Consumer Services
      Publisher: Elsevier BV

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          The role of live streaming in building consumer trust and engagement with social commerce sellers

          Nuttapol Assarut, Apiradee Wongkitrungrueng (2018)
          Article 0 comments Cited 152 times – based on 0 reviews     Review now
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            How Live Streaming Influences Purchase Intentions in Social Commerce: An IT Affordance Perspective

            Yuan Sun, Xiang Shao, Xiaotong Li … (2019)
            Article 0 comments Cited 148 times – based on 0 reviews     Review now
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              Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework

              Mu Hu, Mingli Zhang, Yu. Wang (2017)
              Article 0 comments Cited 114 times – based on 0 reviews     Review now
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                Author and article information

                Contributors
                Journal
                Title: Journal of Retailing and Consumer Services
                Abbreviated Title: Journal of Retailing and Consumer Services
                Publisher: Elsevier BV
                ISSN (Print): 09696989
                Publication date Created: July 2023
                Publication date (Print): July 2023
                Volume: 73
                Page: 103360
                Article
                DOI: 10.1016/j.jretconser.2023.103360
                SO-VID: 42d1d598-99b0-4ffa-9d8f-ffbd297adfe7
                Copyright © © 2023
                License:

                https://www.elsevier.com/tdm/userlicense/1.0/

                https://doi.org/10.15223/policy-017

                https://doi.org/10.15223/policy-037

                https://doi.org/10.15223/policy-012

                https://doi.org/10.15223/policy-029

                https://doi.org/10.15223/policy-004

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