Instagram Influencers in Health Communication: Examining the Roles of Influencer Tier and Message Construal in COVID-19-Prevention Public Service Announcements

Looi, Jiemin; Kemp, Deena; Song, Yong Whi Greg

doi:10.1080/15252019.2022.2140316

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Instagram Influencers in Health Communication: Examining the Roles of Influencer Tier and Message Construal in COVID-19-Prevention Public Service Announcements

Author(s): Jiemin Looi ¹ , Deena Kemp ¹ , Yong Whi Greg Song ¹

Publication date (Electronic): November 28 2022

Journal: Journal of Interactive Advertising

Publisher: Informa UK Limited

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Culture and the self: Implications for cognition, emotion, and motivation.

Hazel Markus, Shinobu Kitayama (1991)

Psychological Review, 98(2), 224-253

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Framing: Toward Clarification of a Fractured Paradigm

Robert M. Entman (1993)

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A Social Identity Theory of Leadership

Michael A. Hogg (2001)

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Jiemin Looi: (View ORCID Profile)

Deena Kemp: (View ORCID Profile)

Yong Whi Greg Song: (View ORCID Profile)

Journal

Title: Journal of Interactive Advertising

Abbreviated Title: Journal of Interactive Advertising

Publisher: Informa UK Limited

ISSN (Electronic): 1525-2019

Publication date Created: January 02 2023

Publication date (Electronic): November 28 2022

Publication date (Print): January 02 2023

Volume: 23

Issue: 1

Pages: 14-32

Affiliations

[1 ]Moody College of Communication, The University of Texas at Austin, Austin, Texas, USA

Article

DOI: 10.1080/15252019.2022.2140316

SO-VID: 3f10fa1d-2e8c-47c1-a5ad-00f3018e3baa

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Instagram Influencers in Health Communication: Examining the Roles of Influencer Tier and Message Construal in COVID-19-Prevention Public Service Announcements

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Novel Coronavirus Disease COVID-19

Most cited references 44

Culture and the self: Implications for cognition, emotion, and motivation.

Framing: Toward Clarification of a Fractured Paradigm

A Social Identity Theory of Leadership

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