3
views
0
recommends
+1 Recommend
0 collections
    0
    shares
      • Record: found
      • Abstract: found
      • Article: not found

      Consumers' intention towards the use of smart technologies in tourism and hospitality (T&H) industry: a deeper insight into the integration of TAM, TPB and trust

      , ,
      Journal of Hospitality and Tourism Insights
      Emerald

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          Purpose

          This study used an integrated framework that incorporates the technology acceptance model (TAM) (Davis, 1989), the theory of planned behavior (TPB) (Ajzen, 1991) and trust to examine factors that mainly influence consumers' intention towards the use of smart technologies in tourism and hospitality (T&H) industry. The Internet of things (IoT), artificial intelligence (AI), virtual reality systems, augmented reality systems, etc. are the Smart 4.0 technologies generally used in T&H industry these days.

          Design/methodology/approach

          Convenience sampling approach was employed in this study. Data were collected over the Internet using a survey instrument by posting the questionnaire link on social network web pages of travel agencies from November 10, 2021, to December 30, 2021. In the opening statement of the questionnaire, we have explained about the Smart 4.0 technologies so that every respondent could understand what we mean by Smart 4.0 technologies.

          Findings

          The findings show that conjoining the TAM and the TPB with trust resulted in a robust model for explaining customers' intention toward using smart technologies in the T&H industry.

          Research limitations/implications

          Smart technologies have become one of the most profitable e-commerce applications. This study examines and integrates the various advantages of smart technologies for the consumers in T&H industry, as well as providing insight into the intentions of Indian consumers. Hence, this study gives significant information to IT companies, online travel agencies, tour operators, travel agents, T&H planners and other stakeholders on Indian consumers' behavioral intentions (BIs).

          Originality/value

          This study tested the utility of the extended model in predicting consumers' intention towards the use of smart technologies in T&H industry. As far as the authors' knowledge is concerned, this is the first study that predicted intention of Indian consumers towards the use of smart technologies in T&H industry by integrating TAM, TPB and trust.

          Related collections

          Most cited references104

          • Record: found
          • Abstract: found
          • Article: not found

          The theory of planned behavior

          Icek Ajzen (1991)
          Organizational Behavior and Human Decision Processes, 50(2), 179-211
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology

                Bookmark

                Author and article information

                Contributors
                Journal
                Journal of Hospitality and Tourism Insights
                JHTI
                Emerald
                2514-9792
                November 22 2022
                June 21 2024
                November 22 2022
                June 21 2024
                : 7
                : 3
                : 1412-1434
                Article
                10.1108/JHTI-06-2022-0267
                3d089278-f521-4b3f-a023-4521d96d3b0a
                © 2024

                https://www.emerald.com/insight/site-policies

                History

                Comments

                Comment on this article

                scite_
                0
                0
                0
                0
                Smart Citations
                0
                0
                0
                0
                Citing PublicationsSupportingMentioningContrasting
                View Citations

                See how this article has been cited at scite.ai

                scite shows how a scientific paper has been cited by providing the context of the citation, a classification describing whether it supports, mentions, or contrasts the cited claim, and a label indicating in which section the citation was made.

                Similar content117

                Cited by2

                Most referenced authors1,167