Massively Categorical Variables: Revealing the Information in Zip Codes

Ainslie, Andrew; Engebretson, Peder Hans; Steenburgh, Thomas J.

doi:10.1287/mksc.22.1.40.12847

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Massively Categorical Variables: Revealing the Information in Zip Codes

Author(s): Thomas J. Steenburgh , Andrew Ainslie , Peder Hans Engebretson

Publication date Created: February 2003

Publication date (Print): February 2003

Journal: Marketing Science

Publisher: Institute for Operations Research and the Management Sciences (INFORMS)

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Most cited references 11

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Bayesian Analysis of Binary and Polychotomous Response Data

James Albert, Siddhartha Chib (1993)

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10.1007/978-1-4899-4485-6

(2000)

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The Value of Purchase History Data in Target Marketing

Robert E. McCulloch, Peter E. Rossi, Greg M. Allenby (1996)

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Author and article information

Journal

Title: Marketing Science

Abbreviated Title: Marketing Science

Publisher: Institute for Operations Research and the Management Sciences (INFORMS)

ISSN (Print): 0732-2399

ISSN (Electronic): 1526-548X

Publication date Created: February 2003

Publication date (Print): February 2003

Volume: 22

Issue: 1

Pages: 40-57

Article

DOI: 10.1287/mksc.22.1.40.12847

SO-VID: 3878ce37-1c5b-4876-8151-fe1660743d95

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