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      Rationeller Einsatz der Marketinginstrumente 

      Die Anwendung mathematischer Modelle im Marketing — Teil 2 —

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          Die Aufstellung und Aufteilung von Werbebudgets

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            Media Factors: A Review Article

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              Demon: A Management Model for Marketing New Products

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                Author and book information

                Book Chapter
                1971
                : 23-54
                10.1007/978-3-663-00225-3_2
                379cc36f-3684-4294-a619-1e26f28b04bb
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