Endogeneity bias in marketing research: Problem, causes and remedies

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Journal

Title: Industrial Marketing Management

Abbreviated Title: Industrial Marketing Management

Publisher: Elsevier BV

ISSN (Print): 00198501

Publication date Created: August 2017

Publication date (Print): August 2017

Volume: 65

Pages: 39-46

Article

DOI: 10.1016/j.indmarman.2017.05.006

SO-VID: 3738a064-ea23-484d-aae7-d5a985d036fe

License:

https://www.elsevier.com/tdm/userlicense/1.0/

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