Exploring factors influencing the acceptance of ChatGPT in higher education: A smart education perspective

Abstract

AI-powered chatbots hold great promise for enhancing learning experiences and outcomes in today's rapidly evolving education system. However, despite the increasing demand for such technologies, there remains a significant research gap regarding the factors influencing users' acceptance and adoption of AI-powered chatbots in educational contexts. This study aims to address this gap by investigating the factors that shape users' attitudes, intentions, and behaviors towards adopting ChatGPT for smart education systems. This research employed a quantitative research approach, data were collected from 458 of participants through a structured questionnaire designed to measure various constructs related to technology acceptance, including perceived ease of use, perceived usefulness, feedback quality, assessment quality, subject norms, attitude towards use, and behavioral intention to use ChatGPT. Structural model analysis (SEM) Statistical techniques were then utilized to examine the relationships between these constructs. The findings of the study revealed that Perceived ease of use and perceived usefulness emerged as significant predictors of users' attitudes towards ChatGPT for smart education. Additionally, feedback quality, assessment quality, and subject norms were found to positively influence users' behavioral intentions to use ChatGPT for smart educational purposes. Moreover, users' attitudes towards use and behavioral intentions were significantly proved for the actual adoption of ChatGPT. However, a few hypotheses, such as the relationship between trust in ChatGPT and perceived usefulness, were not supported by the data. This study contributes to the existing body information systems applications for the determining factor of technology acceptance in smart education context.