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      Name-Letters and Birthday-Numbers: Implicit Egotism Effects in Pricing

      Author(s): 1 , 2
      Publication date Created:
      Publication date (Electronic):
      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

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          Measuring Consumers’ Willingness to Pay at the Point of Purchase

          Klaus Wertenbroch, Bernd Skiera (2002)
          Article 0 comments Cited 111 times – based on 0 reviews     Review now
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            Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations

            William B. Dodds, Kent B. Monroe, Dhruv Grewal (2018)
            Article 0 comments Cited 82 times – based on 0 reviews     Review now
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              Implicit Self-Esteem in Japan: Name Letters and Birthday Numbers

              S Kitayama, M. Rarasawa (1997)
              Article 0 comments Cited 73 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                ISSN (Electronic): 1547-7185
                Publication date Created: May 2014
                Publication date Created: May 2014
                Publication date (Electronic): May 2014
                Publication date (Print): May 2014
                Volume: 78
                Issue: 3
                Pages: 102-120
                Affiliations
                [1 ]Graduate School of Management, Clark University
                [2 ]Department of Marketing, Babson College
                Article
                DOI: 10.1509/jm.13.0059
                SO-VID: 2da0b4c0-2c24-49bb-84d7-86ef8d5671eb
                Copyright © © 2014
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                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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