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Cluster Analysis in Marketing Research: Review and Suggestions for Application
Author(s):
Girish Punj
1
,
David W. Stewart
2
Publication date
Created:
December 13 2018
Publication date
(Electronic):
December 13 2018
Journal:
Journal of Marketing Research
Publisher:
SAGE Publications
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Core Readings in Statistical Mediation Analysis
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Hierarchical clustering schemes.
S. C. Johnson
(1967)
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Objective Criteria for the Evaluation of Clustering Methods
William Rand
(1971)
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The Scientific Use of Factor Analysis in Behavioral and Life Sciences
Raymond B. Cattell
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Author and article information
Journal
Title:
Journal of Marketing Research
Abbreviated Title:
Journal of Marketing Research
Publisher:
SAGE Publications
ISSN (Print):
0022-2437
ISSN (Electronic):
1547-7193
Publication date Created:
December 13 2018
Publication date Created:
May 1983
Publication date (Electronic):
December 13 2018
Publication date (Print):
May 1983
Volume
: 20
Issue
: 2
Pages
: 134-148
Affiliations
[
1
]
School of Business Administration, University of Connecticut.
[
2
]
Owen Graduate School of Management, Vanderbilt University.
Article
DOI:
10.1177/002224378302000204
SO-VID:
2d0460aa-044b-4ac1-a434-d33ae76369b1
Copyright ©
© 1983
License:
http://journals.sagepub.com/page/policies/text-and-data-mining-license
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