For Publishers
DiscoveryMetadataPeer reviewHostingPublishing
For Researchers
JoinPublishReviewCollect
Register
Blog
About
Search
Advanced search
My ScienceOpen
Search
For Publishers
For Researchers
Blog
About
0
views
56
references
 Top references
cited by
68
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    0
    shares
      3,606
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Article: not found

      Cluster Analysis in Marketing Research: Review and Suggestions for Application

      Author(s): 1 , 2
      Publication date Created:
      Publication date (Electronic):
      Journal: Journal of Marketing Research
      Publisher: SAGE Publications

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references56

          • Record: found
          • Abstract: not found
          • Article: not found

          Hierarchical clustering schemes.

          S. C. Johnson (1967)
          Article 0 comments Cited 638 times – based on 0 reviews     Review now
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Objective Criteria for the Evaluation of Clustering Methods

            William Rand (1971)
            Article 0 comments Cited 486 times – based on 0 reviews     Review now
              Bookmark
              • Record: found
              • Abstract: not found
              • Book: not found

              The Scientific Use of Factor Analysis in Behavioral and Life Sciences

              Raymond B. Cattell (1978)
              Book 0 comments Cited 221 times – based on 0 reviews
                Bookmark
                All references

                Author and article information

                Journal
                Title: Journal of Marketing Research
                Abbreviated Title: Journal of Marketing Research
                Publisher: SAGE Publications
                ISSN (Print): 0022-2437
                ISSN (Electronic): 1547-7193
                Publication date Created: December 13 2018
                Publication date Created: May 1983
                Publication date (Electronic): December 13 2018
                Publication date (Print): May 1983
                Volume: 20
                Issue: 2
                Pages: 134-148
                Affiliations
                [1 ]School of Business Administration, University of Connecticut.
                [2 ]Owen Graduate School of Management, Vanderbilt University.
                Article
                DOI: 10.1177/002224378302000204
                SO-VID: 2d0460aa-044b-4ac1-a434-d33ae76369b1
                Copyright © © 1983
                License:

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

                History

                Data availability:

                Comments

                Comment on this article

                scite_

                Similar content3,606

                See all similar

                Cited by66

                See all cited by

                Most referenced authors281

                See all reference authors