More than Humor: Memes as Bonding Icons for Belonging in Donor-Conceived People

Abstract

Memes are a key feature of participatory digital cultures and have been found to play an important role in collective identity formation. Limited scholarship has explored the role of memes within closed communities, where perceived privacy and trust may impact the ways users demarcate the in-group (us) and out-group (them) through humor. This article draws on analysis of semi-structured interviews with Australian donor-conceived people (people conceived with donor sperm or eggs) and a collection of memes they shared. We take an interdisciplinary approach to analysis, combining reflexive thematic analysis informed by interpretive traditions within sociology with an analysis that applies the iconization framework from social semiotics. Our findings explore how donor-conceived people view memes as: texts that “only we get,” that are “light and fun” and that provide “a way to deal with emotions.” We conceptualize memes as bonding icons: semiotic artifacts which foreground shared feelings and invite alignment around a collective identity. More broadly, we argue that “getting” a meme requires alignment with the values construed, a process which reinforces ties to the community. In doing so, we explore how everyday social and linguistic practices contribute to individuals’ sense of belonging.