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      Plant-based (vegan) diets for pets: A survey of pet owner attitudes and feeding practices

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          Abstract

          People who avoid eating animals tend to share their homes with animal companions, and moral dilemma may arise when they are faced with feeding animal products to their omnivorous dogs and carnivorous cats. One option to alleviate this conflict is to feed pets a diet devoid of animal ingredients—a ‘plant-based’ or ‘vegan’ diet. The number of pet owners who avoid animal products, either in their own or in their pets’ diet, is not currently known. The objective of this study was to estimate the number of meat-avoiding pet owners, identify concerns regarding conventional animal- and plant-based pet food, and estimate the number of pets fed a plant-based diet. A questionnaire was disseminated online to English-speaking pet owners (n = 3,673) to collect data regarding pet owner demographics, diet, pet type, pet diet, and concerns regarding pet foods. Results found that pet owners were more likely to be vegetarian (6.2%; 229/3,673) or vegan (5.8%; 212/3,673) than previously reported for members of the general population. With the exception of one dog owned by a vegetarian, vegans were the only pet owners who fed plant-based diets to their pets (1.6%; 59/3,673). Of the pet owners who did not currently feed plant-based diets but expressed interest in doing so, a large proportion (45%; 269/599) desired more information demonstrating the nutritional adequacy of plant-based diets. Amongst all pet owners, the concern most commonly reported regarding meat-based pet foods was for the welfare of farm animals (39%; 1,275/3,231). The most common concern regarding strictly plant-based pet foods was regarding the nutritional completeness of the diet (74%; 2,439/3,318). Amongst vegans, factors which predicted the feeding of plant-based diets to their pets were concern regarding the cost of plant-based diets, a lack of concern regarding plant-based diets being unnatural, and reporting no concern at all regarding plant-based diets for pets. Given these findings, further research is warranted to investigate plant-based nutrition for domestic dogs and cats.

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          A Global Assessment of the Water Footprint of Farm Animal Products

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            Eating like there's no tomorrow: Public awareness of the environmental impact of food and reluctance to eat less meat as part of a sustainable diet.

            Reducing meat consumption is central to many of the scientific debates on healthy, sustainable diets because of the high environmental impact of meat production. Missing from these debates are the public perspectives about eating less meat and consideration of cultural and social values associated with meat. The aim of this study was to explore public awareness of the environmental impact of food and their willingness to reduce meat consumption. Twelve focus groups and four individual interviews were conducted with adults from a range of socio-economic groups living in both rural and urban settings in Scotland. Public understanding of the link between food, environment and climate change was explored, with a focus on meat and attitudes towards reducing meat consumption. Data were transcribed and analysed thematically. Three dominant themes emerged: a lack of awareness of the association between meat consumption and climate change, perceptions of personal meat consumption playing a minimal role in the global context of climate change, and resistance to the idea of reducing personal meat consumption. People associated eating meat with pleasure, and described social, personal and cultural values around eating meat. Some people felt they did not need to eat less meat because they had already reduced their consumption or that they only ate small quantities. Scepticism of scientific evidence linking meat and climate change was common. Changing non-food related behaviours was viewed as more acceptable and a greater priority for climate change mitigation. The study highlights the role meat plays in the diet for many people, beyond nutritional needs. If healthy, sustainable dietary habits are to be achieved, cultural, social and personal values around eating meat must be integrated into the development of future dietary recommendations.
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              Health, ethics and environment: a qualitative study of vegetarian motivations.

              This qualitative study explored the motivations of vegetarians by means of online ethnographic research with participants in an international message board. The researcher participated in discussions on the board, gathered responses to questions from 33 participants, and conducted follow-up e-mail interviews with 18 of these participants. Respondents were predominantly from the US, Canada and the UK. Seventy per cent were females, and ages ranged from 14 to 53, with a median of 26 years. Data were analysed using a thematic approach. While this research found that health and the ethical treatment of animals were the main motivators for participants' vegetarianism, participants reported a range of commitments to environmental concerns, although in only one case was environmentalism a primary motivator for becoming a vegetarian. The data indicate that vegetarians may follow a trajectory, in which initial motivations are augmented over time by other reasons for sustaining or further restricting their diet.
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                Author and article information

                Contributors
                Role: ConceptualizationRole: Data curationRole: Formal analysisRole: InvestigationRole: MethodologyRole: Writing – original draft
                Role: ConceptualizationRole: MethodologyRole: SoftwareRole: SupervisionRole: Writing – review & editing
                Role: Funding acquisitionRole: SupervisionRole: Writing – review & editing
                Role: SupervisionRole: Writing – review & editing
                Role: SupervisionRole: Writing – review & editing
                Role: Editor
                Journal
                PLoS One
                PLoS ONE
                plos
                plosone
                PLoS ONE
                Public Library of Science (San Francisco, CA USA )
                1932-6203
                15 January 2019
                2019
                : 14
                : 1
                : e0210806
                Affiliations
                [1 ] Department of Clinical Studies, Ontario Veterinary College, University of Guelph, Guelph, Ontario, Canada
                [2 ] School of Veterinary Science, Massey University, Palmerston North, New Zealand
                [3 ] Petcurean Pet Nutrition, Chilliwack, British Columbia, Canada
                [4 ] Department of Animal Biosciences, University of Guelph, Guelph, Ontario, Canada
                Texas A&M University College Station, UNITED STATES
                Author notes

                Competing Interests: The MSc student stipend for Dr. Dodd was partially funded by a Mitacs Accelerate award in partnership with Petcurean Pet Nutrition. Since the time of first submission of the manuscript, Dr. Dodd has also received grants for other projets in association with pet food companies that produce or distribute plant-based pet foods and has engaged in unrelated paid industry internships. Dr. Adolphe is a paid employee of Petcurean Pet Nutrition Limited Partnership. Dr. Verbrugghe is the Royal Canin Veterinary Diets Endowed Chair in Canine and Feline Clinical Nutrition at the Ontario Veterinary College. These commercial affiliations do not alter our adherence to all PLOS ONE policies on sharing data and materials.

                Author information
                http://orcid.org/0000-0002-8151-5844
                http://orcid.org/0000-0002-2584-4774
                Article
                PONE-D-18-13997
                10.1371/journal.pone.0210806
                6333351
                30645644
                23b16b7c-08ec-4600-bc30-5dd44db50fb7
                © 2019 Dodd et al

                This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

                History
                : 9 May 2018
                : 2 January 2019
                Page count
                Figures: 3, Tables: 4, Pages: 19
                Funding
                Funded by: funder-id http://dx.doi.org/10.13039/501100004489, Mitacs;
                Award ID: IT10206
                Award Recipient :
                One of the authors, Dr. Jennifer Adolphe, is employed by the commercial company Petcurean Pet Nutrition. Petcurean Pet Nutrition also provided financial support for the MSc stipend for the primary author, Dr. Sarah Dodd, in association with the Mitacs Accelerate program. The funder provided support in the form of salaries for Dr. Adolphe and partial support for Dr. Dodd, but did not have any additional role in the study design, data collection and analysis, decision to publish, or preparation of the manuscript. Indeed, study design, data collection and analysis had all been performed prior to Dr. Adolphe’s inclusion in the project and prior to Dr. Dodd’s Mitacs Accelerate award (IT10206). The specific roles of these authors are articulated in the ‘author contributions’ section.
                Categories
                Research Article
                Biology and Life Sciences
                Nutrition
                Diet
                Medicine and Health Sciences
                Nutrition
                Diet
                Biology and Life Sciences
                Organisms
                Eukaryota
                Animals
                Vertebrates
                Amniotes
                Mammals
                Cats
                Biology and Life Sciences
                Organisms
                Eukaryota
                Animals
                Animal Types
                Pets and Companion Animals
                Biology and Life Sciences
                Zoology
                Animal Types
                Pets and Companion Animals
                Biology and Life Sciences
                Agriculture
                Animal Products
                Biology and Life Sciences
                Agriculture
                Animal Products
                Meat
                Biology and Life Sciences
                Nutrition
                Diet
                Food
                Meat
                Medicine and Health Sciences
                Nutrition
                Diet
                Food
                Meat
                Biology and Life Sciences
                Nutrition
                Diet
                Food
                Medicine and Health Sciences
                Nutrition
                Diet
                Food
                Research and Analysis Methods
                Research Design
                Survey Research
                Surveys
                Biology and Life Sciences
                Organisms
                Eukaryota
                Animals
                Vertebrates
                Amniotes
                Mammals
                Dogs
                Custom metadata
                All relevant data are within the paper and its Supporting Information files.

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