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      The most human bot: Female gendering increases humanness perceptions of bots and acceptance of AI

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          On seeing human: a three-factor theory of anthropomorphism.

          Anthropomorphism describes the tendency to imbue the real or imagined behavior of nonhuman agents with humanlike characteristics, motivations, intentions, or emotions. Although surprisingly common, anthropomorphism is not invariant. This article describes a theory to explain when people are likely to anthropomorphize and when they are not, focused on three psychological determinants--the accessibility and applicability of anthropocentric knowledge (elicited agent knowledge), the motivation to explain and understand the behavior of other agents (effectance motivation), and the desire for social contact and affiliation (sociality motivation). This theory predicts that people are more likely to anthropomorphize when anthropocentric knowledge is accessible and applicable, when motivated to be effective social agents, and when lacking a sense of social connection to other humans. These factors help to explain why anthropomorphism is so variable; organize diverse research; and offer testable predictions about dispositional, situational, developmental, and cultural influences on anthropomorphism. Discussion addresses extensions of this theory into the specific psychological processes underlying anthropomorphism, applications of this theory into robotics and human-computer interaction, and the insights offered by this theory into the inverse process of dehumanization. PsycINFO Database Record (c) 2007 APA, all rights reserved.
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            Universal dimensions of social cognition: warmth and competence.

            Like all perception, social perception reflects evolutionary pressures. In encounters with conspecifics, social animals must determine, immediately, whether the "other" is friend or foe (i.e. intends good or ill) and, then, whether the "other" has the ability to enact those intentions. New data confirm these two universal dimensions of social cognition: warmth and competence. Promoting survival, these dimensions provide fundamental social structural answers about competition and status. People perceived as warm and competent elicit uniformly positive emotions and behavior, whereas those perceived as lacking warmth and competence elicit uniform negativity. People classified as high on one dimension and low on the other elicit predictable, ambivalent affective and behavioral reactions. These universal dimensions explain both interpersonal and intergroup social cognition.
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              Measuring individual differences in implicit cognition: The implicit association test.

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                Author and article information

                Contributors
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                Journal
                Psychology & Marketing
                Psychol Mark
                Wiley
                0742-6046
                1520-6793
                March 22 2021
                Affiliations
                [1 ]TBS Business School Toulouse France
                [2 ]School of Business and Law University of Agder Kristiansand Norway
                [3 ]Institute of Retail Economics Stockholm Sweden
                [4 ]Toulouse School of Management University Toulouse Capitole, TSM‐Research, CNRS Toulouse France
                Article
                10.1002/mar.21480
                1d70c07b-295b-4b4f-8fb2-aadfbd98c4a8
                © 2021

                http://onlinelibrary.wiley.com/termsAndConditions#vor

                http://doi.wiley.com/10.1002/tdm_license_1.1

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