Title:
Journal of Marketing Research
Abbreviated Title:
Journal of Marketing Research
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2437
Publication date Created:
February
2009
Publication date
(Print):
February
2009
Volume: 46
Issue: 1
Pages: 92-104
Article
DOI: 10.1509/jmkr.46.1.92
SO-VID: 19cf6907-962d-4e29-ae2b-d54e4c0f353d
Copyright © ©
2009