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      Public’s preferences for health science popularization short videos in China: a discrete choice experiment

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          Abstract

          Background

          Health science popularization short video disseminates health information to the public in an understandable way about health information.

          Objective

          To investigate the preferences of Chinese residents for health science popularization short videos and provide suggestions for optimizing the production of short videos.

          Methods

          An online survey of Chinese people was conducted using a self-administered questionnaire, and a discrete choice experiment (DCE) was used to explore the public’s preferences for health science popularization short videos.

          Results

          A total of 618 respondents were included, of which 306 (45.51%) were male and 312 (50.49%) were female, 271 (43.85%) were aged 18–25, 239 (38.67%) were aged 26–60, and 108 (17.48%) were aged 60 and above. Whether the video is charged or not (46.891%) and the account subject (28.806%) were both considered important. The results of the DCE revealed that the participants considered video free of charge as the most significant attribute of health science popularization short videos (OR 3.433, 95% CI 3.243–3.633). Overall, participants preferred and were more willing to pay for health science popularization short videos with a hospital account subject (OR 1.192, 95% CI 1.116–1.274), with the form of graphic narration (OR 1.062, 95% CI 1.003–1.126), free of charge (OR 3.433, 95% CI 3.243–3.633), with the content that satisfies their needs (very much needed: OR 1.253, 95% CI 95% CI 1.197–1.311; generally needed: OR 1.078, 95% CI 1.029–1.129), with platform certification (OR 1.041, 95% CI 1.011–1.073), without commercial advertisements (OR 1.048, 95% CI 1.018–1.080), with simple-to-understand content (OR 1.071, 95% CI 1.040–1.104), and with video content that evokes fear or dread of illness in the viewer (OR 1.046, 95% CI 1.015–1.078).

          Conclusion

          Participants favor free health popularization short videos, which are hospital accounts, with content that is illustrated, understandable, meets their needs, and can serve as a warning. In the future, the production of health popularization short videos should focus on improving the diversity and relevance of video content, making it as easy to understand to achieve good science popularization effects.

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          Low health literacy and health outcomes: an updated systematic review.

          Approximately 80 million Americans have limited health literacy, which puts them at greater risk for poorer access to care and poorer health outcomes. To update a 2004 systematic review and determine whether low health literacy is related to poorer use of health care, outcomes, costs, and disparities in health outcomes among persons of all ages. English-language articles identified through MEDLINE, CINAHL, PsycINFO, ERIC, and Cochrane Library databases and hand-searching (search dates for articles on health literacy, 2003 to 22 February 2011; for articles on numeracy, 1966 to 22 February 2011). Two reviewers independently selected studies that compared outcomes by differences in directly measured health literacy or numeracy levels. One reviewer abstracted article information into evidence tables; a second reviewer checked information for accuracy. Two reviewers independently rated study quality by using predefined criteria, and the investigative team jointly graded the overall strength of evidence. 96 relevant good- or fair-quality studies in 111 articles were identified: 98 articles on health literacy, 22 on numeracy, and 9 on both. Low health literacy was consistently associated with more hospitalizations; greater use of emergency care; lower receipt of mammography screening and influenza vaccine; poorer ability to demonstrate taking medications appropriately; poorer ability to interpret labels and health messages; and, among elderly persons, poorer overall health status and higher mortality rates. Poor health literacy partially explains racial disparities in some outcomes. Reviewers could not reach firm conclusions about the relationship between numeracy and health outcomes because of few studies or inconsistent results among studies. Searches were limited to articles published in English. No Medical Subject Heading terms exist for identifying relevant studies. No evidence concerning oral health literacy (speaking and listening skills) and outcomes was found. Low health literacy is associated with poorer health outcomes and poorer use of health care services. Agency for Healthcare Research and Quality.
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            Signaling Theory: A Review and Assessment

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              A New Dimension of Health Care: Systematic Review of the Uses, Benefits, and Limitations of Social Media for Health Communication

              Background There is currently a lack of information about the uses, benefits, and limitations of social media for health communication among the general public, patients, and health professionals from primary research. Objective To review the current published literature to identify the uses, benefits, and limitations of social media for health communication among the general public, patients, and health professionals, and identify current gaps in the literature to provide recommendations for future health communication research. Methods This paper is a review using a systematic approach. A systematic search of the literature was conducted using nine electronic databases and manual searches to locate peer-reviewed studies published between January 2002 and February 2012. Results The search identified 98 original research studies that included the uses, benefits, and/or limitations of social media for health communication among the general public, patients, and health professionals. The methodological quality of the studies assessed using the Downs and Black instrument was low; this was mainly due to the fact that the vast majority of the studies in this review included limited methodologies and was mainly exploratory and descriptive in nature. Seven main uses of social media for health communication were identified, including focusing on increasing interactions with others, and facilitating, sharing, and obtaining health messages. The six key overarching benefits were identified as (1) increased interactions with others, (2) more available, shared, and tailored information, (3) increased accessibility and widening access to health information, (4) peer/social/emotional support, (5) public health surveillance, and (6) potential to influence health policy. Twelve limitations were identified, primarily consisting of quality concerns and lack of reliability, confidentiality, and privacy. Conclusions Social media brings a new dimension to health care as it offers a medium to be used by the public, patients, and health professionals to communicate about health issues with the possibility of potentially improving health outcomes. Social media is a powerful tool, which offers collaboration between users and is a social interaction mechanism for a range of individuals. Although there are several benefits to the use of social media for health communication, the information exchanged needs to be monitored for quality and reliability, and the users’ confidentiality and privacy need to be maintained. Eight gaps in the literature and key recommendations for future health communication research were provided. Examples of these recommendations include the need to determine the relative effectiveness of different types of social media for health communication using randomized control trials and to explore potential mechanisms for monitoring and enhancing the quality and reliability of health communication using social media. Further robust and comprehensive evaluation and review, using a range of methodologies, are required to establish whether social media improves health communication practice both in the short and long terms.
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                Author and article information

                Contributors
                Journal
                Front Public Health
                Front Public Health
                Front. Public Health
                Frontiers in Public Health
                Frontiers Media S.A.
                2296-2565
                04 August 2023
                2023
                : 11
                : 1160629
                Affiliations
                [1] 1Publicity Division, Chinese Center for Health Education , Beijing, China
                [2] 2School of Public Health, Peking University , Beijing, China
                [3] 3School of Public Administration, Hohai University , Nanjing, China
                [4] 4Southern Health , Wuhan, Hubei, China
                [5] 5National Center for Food Safety Risk Assessment , Beijing, China
                Author notes

                Edited by: Florence Carrouel, Université Claude Bernard Lyon 1, France

                Reviewed by: Klára Tarkó, University of Szeged, Hungary; Bryan Abendschein, Western Michigan University, United States

                *Correspondence: Xinying Sun, xysun@ 123456bjmu.edu.cn

                These authors have contributed equally to this work and share first authorship

                Article
                10.3389/fpubh.2023.1160629
                10436607
                37601206
                16d12770-dc9b-4a6b-b966-99eedce4d20a
                Copyright © 2023 Xiao, Min, Wu, Zhang, Ning, Long, Jia, Jing and Sun.

                This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

                History
                : 07 February 2023
                : 21 July 2023
                Page count
                Figures: 2, Tables: 5, Equations: 0, References: 72, Pages: 11, Words: 7742
                Categories
                Public Health
                Original Research
                Custom metadata
                Public Health Education and Promotion

                discrete choice experiment,health popularization,short video,preference,health communication

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