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      Willingness to reduce alcohol consumption predicted by short-form video exposure, media involvement, psychological bias, and cognitive factor

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          Abstract

          Introduction

          Through previous studies, Chinese college students are known to be prone to alcohol consumption, which can lead to health-risk behaviors such as high blood pressure, heart disease, stroke, liver disease, and digestive problems. However, little is known about how popular social media platforms (e.g., short-form video applications) can positively impact their willingness to reduce alcohol consumption. This study was guided by the theory of optimistic bias; we investigated the direct, mediated, and moderating effects of exposure to anti-alcohol consumption short-form videos and short-form video involvement on Chinese college students’ willingness to reduce their alcohol consumption.

          Methods

          The current study has an empirical cross-sectional design and employed an online survey from September 1st, 2022, to November 1st, 2022. The survey specifically targeted Chinese college students, who are the most common users of short-form video applications. The accumulated data underwent rigorous examination, including hierarchical regression, mediation, and moderation analyses, all conducted using the PROCESS macro 4.0 within SPSS version 22.

          Results

          A total of 434 participants, aged 18–24 years, were included in this study. There were mediating effects regarding Chinese college students’ exposure to anti-alcohol consumption short-form videos (β = 0.35, p < 0.01, 95% CI [0.17, 0.63]) and short-form video involvement (β = 0.44, p < 0.001, 95% CI [0.20, 0.65]) on their willingness to reduce alcohol consumption via reversed optimistic bias. Moreover, perceived prevention of heavy drinking control (β = 0.05, p < 0.001, 95% CI [0.01, 0.09]) played mediating roles in the relationship between exposure to anti-alcohol consumption short-form videos and willingness to reduce alcohol consumption.

          Conclusion

          This study is one of the earliest studies to examine the intricate effects of exposure to anti-alcohol consumption short-form videos and short-form video involvement on the willingness to reduce alcohol consumption among Chinese college students. In addition, this study confirms that regardless of whether Chinese college students are conscientious, exposure to anti-alcohol consumption short-form videos did not increase their level of reversed optimistic bias. The empirical findings of this study are critical and can provide practical insights for Chinese health departments that encourage Chinese college students to minimize alcohol consumption.

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          Most cited references101

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          The impact of personal dispositions on information sensitivity, privacy concern and trust in disclosing health information online

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            Fear, anger, and risk.

            Drawing on an appraisal-tendency framework (J. S. Lerner & D. Keltner, 2000), the authors predicted and found that fear and anger have opposite effects on risk perception. Whereas fearful people expressed pessimistic risk estimates and risk-averse choices, angry people expressed optimistic risk estimates and risk-seeking choices. These opposing patterns emerged for naturally occurring and experimentally induced fear and anger. Moreover, estimates of angry people more closely resembled those of happy people than those of fearful people. Consistent with predictions, appraisal tendencies accounted for these effects: Appraisals of certainty and control moderated and (in the case of control) mediated the emotion effects. As a complement to studies that link affective valence to judgment outcomes, the present studies highlight multiple benefits of studying specific emotions.
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              Personality differences and COVID-19: are extroversion and conscientiousness personality traits associated with engagement with containment measures?

              Abstract Introduction In December 2019, an outbreak of the novel coronavirus, the coronavirus disease 2019 (COVID-19) probably occurred in Wuhan, China. By March 2020, the World Health Organization (WHO) had declared a pandemic. Containment measures such as social distancing and hand hygiene were recommended. In this study, we start from the hypothesis that engaging with containment measures in a pandemic situation should be more comfortable for some people than for other people. Thus, individual differences should be associated with engagement with containment measures. Objective To investigate to what extent two personality traits, extroversion and conscientiousness, are associated with engagement with two containment measures (social distancing and handwashing). Methods The sample consisted of 715 Brazilian adults aged 18-78 years, who answered the Big Five Inventory 2 Short (BFI-2-S) and factors from the Dimensional Clinical Personality Inventory 2 (IDCP-2). Results Higher scores for extroversion were associated with lower means for social distancing (p < 0.001) and higher scores for conscientiousness were associated with higher means for social distancing and handwashing (p < 0.05). Conclusion The findings indicate the importance of acknowledging extroversion and conscientiousness traits as relevant to people’s engagement with the measures recommended for COVID-19 containment.
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                Author and article information

                Contributors
                Journal
                Front Psychol
                Front Psychol
                Front. Psychol.
                Frontiers in Psychology
                Frontiers Media S.A.
                1664-1078
                30 January 2024
                2024
                : 15
                : 1213539
                Affiliations
                [1] 1School of Journalism and Communication, Central China Normal University , Wuhan, China
                [2] 2School of Journalism and Communication, Beijing Institute of Graphic Communication , Beijing, China
                Author notes

                Edited by: Justin Knox, Columbia University, United States

                Reviewed by: Pierluigi Diotaiuti, University of Cassino, Italy

                Cho-Hee Shrader, Columbia University, United States

                *Correspondence: Yanfang Meng, mengyf@ 123456bigc.edu.cn
                Article
                10.3389/fpsyg.2024.1213539
                10865499
                38356765
                1536db59-3626-4c9b-9edf-730c853e27d7
                Copyright © 2024 Chung and Meng.

                This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

                History
                : 28 April 2023
                : 08 January 2024
                Page count
                Figures: 2, Tables: 4, Equations: 0, References: 103, Pages: 12, Words: 10481
                Categories
                Psychology
                Original Research
                Custom metadata
                Health Psychology

                Clinical Psychology & Psychiatry
                short-form video exposure,short-form video involvement,reduced alcohol consumption,conscientiousness,theory of optimistic bias,survey

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