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      A Dynamic Model of Sponsored Search Advertising

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Marketing Science
      Publisher: Institute for Operations Research and the Management Sciences (INFORMS)

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          COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS

          William Vickrey (1961)
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            A Probabilistic Choice Model for Market Segmentation and Elasticity Structure

            Wagner Kamakura, Gary Russell (1989)
            Article 0 comments Cited 197 times – based on 0 reviews     Review now
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              Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords

              Benjamin Edelman, Michael Ostrovsky, Michael Schwarz (2007)
              Article 0 comments Cited 171 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Marketing Science
                Abbreviated Title: Marketing Science
                Publisher: Institute for Operations Research and the Management Sciences (INFORMS)
                ISSN (Print): 0732-2399
                ISSN (Electronic): 1526-548X
                Publication date Created: May 2011
                Publication date (Print): May 2011
                Volume: 30
                Issue: 3
                Pages: 447-468
                Article
                DOI: 10.1287/mksc.1100.0626
                SO-VID: 1150cc10-cd58-4370-ba6f-aa3b53acc88b
                Copyright © © 2011
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