Title:
Journal of the Academy of Marketing Science
Abbreviated Title:
J. of the Acad. Mark. Sci.
Publisher:
Springer Science and Business Media LLC
ISSN
(Print):
0092-0703
ISSN
(Electronic):
1552-7824
Publication date Created:
June
2010
Publication date
(Electronic):
September
18 2009
Publication date
(Print):
June
2010
Volume: 38
Issue: 3
Pages: 347-362
Article
DOI: 10.1007/s11747-009-0168-7
SO-VID: 0f38ac7e-242b-4939-8691-19f00a09ba3d
Copyright © ©
2010