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      Great expectations and broken promises: misleading claims, product failure, expectancy disconfirmation and consumer distrust

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          The Antecedents and Consequences of Customer Satisfaction for Firms

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            A new scale for the measurement of interpersonal trust.

            J ROTTER (1967)
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              Cognitive, Affective, and Attribute Bases of the Satisfaction Response

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                Author and article information

                Journal
                Journal of the Academy of Marketing Science
                J. of the Acad. Mark. Sci.
                Springer Science and Business Media LLC
                0092-0703
                1552-7824
                June 2010
                September 18 2009
                June 2010
                : 38
                : 3
                : 347-362
                Article
                10.1007/s11747-009-0168-7
                0f38ac7e-242b-4939-8691-19f00a09ba3d
                © 2010

                http://www.springer.com/tdm

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